From the beginning days of year 2016, many SEOs and webmasters reported stronger SERP fluctuations in Google. As these people asking to Google for the update information, Gary Illyes from Google said that its a ‘core algorithm’.
After asks more on updates, Google share more information in a Q&A on Twitter about, saying that ‘We haven’t updated any Google animals, but Panda has become a part of Google Core Algorithm.
If you are searching and want to know complete story about the influence topic of Latest Google update 2016 – Panda is a part of Google’s Core Algorithm, then you are in good company. Let me share set of information that definitely useful for the SEOs and webmasters.
What we know –
The Panda Update
The Google Panda has initially began in 2011, which aimed to fight against spam and low quality sites. It affects the ranking of the sites which were thin on quality content.
The Google’s Core Ranking Signals
Google uses signals for ranking purpose and for display elements in the search results. Google Core Ranking signals including geo-localization, behavioral, categorization, demographic, and more.
What we want to know –
Panda is a part of Google’s Core Algorithm
With an official statement from Google to define:
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”
Panda was functioned as a filter applied to a pack of search results that Google considered to a search query. But, now its a part of Core Algorithm, there will be no more Panda updates. Instead Google continuously works on, means now Panda is running in actual real time. As a result, your site will not meet huge fluctuations but will be incorporated into Google’s core ranking signals.